Nike Swim
Nike Swim emerges as a liquid manifesto, where water binds the raw pulse of individuality—the 2023 virtual campaign channeling its flow into a fearless collection, from Fit, Competitive, and Icon, into a singular, unrelenting current of form and function.
This project was made in 2021, with a forward-looking statement in mind: “The past two years have been a blur of immersion in pixels and screens. It feels as though the digital world has taken over the real. As we emerge from this pandemic, we realize the flow between our two worlds, with water as the constant. Join us in a journey of playful discovery through our new reality.”
Visual Design, Art Direction, Storyboard and Layout
Tool
Adobe Photoshop, Adobe Indesign, Unreal Engine4, Daz 3D,
Figma, Keynote
Project Credit
Creative Director: David Vegezzi
Designer: Fhilip Kostic, Marshall Wang
Technical Supervisor: Pat Hadnagy
Campaign
Selected Lookbook Spread
Design Process